Lucky Charms
Hidden Dragon and Luckyverse
Hidden Dragon and Luckyverse
8 floating doors to multiple charm worlds, 4 milk-tech revealing marshmallows, 1 portal to an infinite milky tunnel, and a charming dragon with impeccable winged liner later, catch Lucky on his newest adventures against hungry kids after his magically delicious cereal.
HIDDEN DRAGON
We launched a limited edition cereal, introducing Lucky's new friend: a hidden dragon with charms that reveal their true colors and unveiling powers when splashed with milk, thanks to the brand’s first-ever marshmallow-revealing technology.
LUCKYVERSE
A re-introduction to Lucky’s iconic OG charms,
leaping into a spellbinding journey through a magical multiverse.
