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Jasmine Espejo
Creative Copywriter
About
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Jasmine Espejo / Copywriter

Project Unloaded
SNUG Campaign

Amidst the polarizing gun control debates, we partnered with Project Unloaded to lead the challenging conversation with a bold new approach to engage those who remain undecided.







OOH


We appeared all around Houston for SNUG’s public launch, popping up at the malls, parks, and schools where teens hang out most and stopping by gun shops in town to create conversation.





FILM


We then revealed the meaning behind our campaign in a :30 second spot, featuring popular influencers who are proud to be SNUG.




SOCIAL



Captivating ads targeted teens’ feeds on TikTok and Snapchat to stop them in their scroll.




WEBSITE


To top it off, all of our messaging led to a hub for facts, stories,
and influencer content encouraging people to join the SNUG community.