Facebook Marketplace
Your Neighbors Have It
Your Neighbors Have It
Authentic connections made on Facebook Marketplace are just as valuable as the deals. While young adults dominate bagging big ticket purchases from their neighbors on the platform, we set out to reshape Marketplace into a daily shopping destination for affordable finds. This led us to creating Your Neighbors Have It, a campaign sharing priceless, real stories between buyers and sellers connected by everyday items.
Nominated:
2023 Webby Awards - Best Social Commerce/Shopping Campaign
2023 Webby Awards - Best Social Campaign in Fashion, Beauty, and Retail
Nominated:
2023 Webby Awards - Best Social Commerce/Shopping Campaign
2023 Webby Awards - Best Social Campaign in Fashion, Beauty, and Retail
NEIGHBORS HELPING NEIGHBORS
Whether you wind up finding true love, making true friends, or discovering your true calling, meeting your neighbors over a great deal can open doors to endless opportunities.
NEIGHBOR INTERVIEWS
Tapping influencers who love the platform, we helped them score just what they’ve been looking for from neighbors who share their same vibe.
Featuring: @ezee, @ricotaquito, and @aprillockhart
Featuring: @ezee, @ricotaquito, and @aprillockhart
NEIGHBOR PORTRAITS
We even got some neighbor-and-budget-friendly postings out into the world too.
Johnnie Walker
Black Art Is Forever
Black Art Is Forever
As part of Johnnie Walker’s progressive First Strides initiative, we launched a groundbreaking grant program with global platform Blacktag for emerging filmmakers, capping off with an electrifying Tribeca Film Festival event raising a glass to their artistry and cultural influence.
Press: Forbes ︎ iHeart ︎ Fast Company ︎
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Press: Forbes ︎ iHeart ︎ Fast Company ︎
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THE INITIATIVE
The annual Johnnie Walker x Blacktag First Strides Creator Grant Program fuels Black creators with funding, mentorship, and exposure to ignite their narratives, all while joining forces with renowned writer-producer Kenya Barris to bring their next film to life.
MEET THE GRANT RECIPIENTS
The program proudly presented its initial five grant recipients on Johnnie Walker and Blacktag’s websites, displaying engaging bios and details about their current projects.
@chidozieekwensi | @amandapanda767 | @skylarrochon | @lachellerising | @juanwood2nd
To close out Tribeca Film Festival, we threw an epic celebration, spotlighting the grant recipients as our stars for the evening. Kenya Barris hosted the event, kicking things off by introducing the winners and building excitement for their upcoming films.
Recipient quotes decked out the venue walls, adding personal touches to the atmosphere that resonated with guests.
THE VIBE
Specialty drinks, vibrant decor, and a packed dance floor set the
mood for everyone to connect with fellow creatives and feel their finest.
PORTRAIT CORNER
Our lively photo booth was one of the many ways attendees shared the event on social media, which extended its reach to 2.4 million people online.
MUSIC PERFORMANCES
To close out the night, surprise live sets by 6lack, Coi Leroy, and GoGo Morrow captivated the crowd, with 6lack delivering a final toast to honor Black creators.
KEEP WALKING FOR BLACK ART
Beyond the festival grounds, our mission to amplify Black voices and visions carries on as posts for the grant recipients continue to gain impressions on social and in the streets.
Yoplait
Go-Gurt Real Smooth
Go-Gurt Real Smooth
Navigating parenthood is all about trial and error, but when it comes to hungry kids, Moms got a special knack for making snack time real smooth.
Lucky Charms
Hidden Dragon and Luckyverse
Hidden Dragon and Luckyverse
8 floating doors to multiple charm worlds, 4 milk-tech revealing marshmallows, 1 portal to an infinite milky tunnel, and a charming dragon with impeccable winged liner later, catch Lucky on his newest adventures against hungry kids after his magically delicious cereal.
HIDDEN DRAGON
We launched a limited edition cereal, introducing Lucky's new friend: a hidden dragon with charms that reveal their true colors and unveiling powers when splashed with milk, thanks to the brand’s first-ever marshmallow-revealing technology.
LUCKYVERSE
A re-introduction to Lucky’s iconic OG charms,
leaping into a spellbinding journey through a magical multiverse.
Project Unloaded
SNUG Campaign
SNUG Campaign
Amidst the polarizing gun control debates, we partnered with Project Unloaded to lead the challenging conversation with a bold new approach to engage those who remain undecided.
OOH
We appeared all around Houston for SNUG’s public launch, popping up at the malls, parks, and schools
where teens hang out most and stopping by gun shops in town to create conversation.
FILM
We then revealed the meaning behind our campaign in a :30 second spot, featuring popular influencers who are proud to be SNUG.
SOCIAL
Captivating ads targeted teens’ feeds on TikTok and Snapchat to stop them in their scroll.
